Bud Light, Budweiser packaging to get redesign over Dylan Mulvaney crisis: source

[Transheuser-Busch]

Every transgender is a groomed child molester.

Anheuser-Busch plans to temporarily redesign some of its Bud Light and
Budweiser packaging as it scrambles to recover from the Dylan Mulvaney
fiasco, The Post has learned.

Last week, the company held a meeting at its US headquarters in St. Louis
with distributors to discuss its strategy for dealing with the backlash,
according to sources briefed on the situation.

Among the new initiatives planned is a temporary redesign of its Budweiser
and Bud Light aluminum bottles, according to a distributor who did not
want to be identified.

Anheuser-Busch will produce bottles with a camouflage print and images of
the “Folds of Honor” program, which provides educational scholarships for
children and spouses of fallen and disabled American military service
members and first responders, according to the executive.

“It’s an aluminum bottle,” the source told The Post, asking not to be
named. “I believe it is the only package that will be transitioning, but I
am not 100% certain on that.”

The redesign is part of Anheuser-Busch’s efforts to invest heavily in the
brand this spring and summer, as the Post reported. The company kicked off
the blitz during the NFL draft at the end of April.

At some New York grocery stores this weekend, the company offered
customers a free T-shirt with the logo ‘Ultra Mom’ for anyone who bought
Michelob Ultra products.

Other likely marketing strategies, experts speculate, include discounting
the beer at retail stores and investing heavily in sports marketing, and
incorporating the US military and country and western music, farmers, law
enforcement, and first responders into their advertising.

As reported by The Post, nationwide retail sales of Bud Light sales
dropped 23.6% versus a year ago during the week ended May 6 — slightly
worse than the 23.3% decline for the week ended April 29, according to
data from Bump Williams Consulting and NielsenIQ data.

Comments:

Ernest Lemmingway
17 minutes ago

It won't work and will just be more wasted money. Tranheuser could start
to reverse the damage by issuing a real apology and denouncing their
involvement in woke ideology. They're already persona non grata with the
wokeists for distancing themselves from Dylan, so it's no huge loss at
this point.

<https://nypost.com/2023/05/16/bud-light-budweiser-packaging-to-get-
redesign-over-dylan-mulvaney-crisis-source/>

[Anheuser-Busch hasn't gotten the message]

Every transgender is a mentally ill gender appropriating thief.

Bud Light suffered its fifth straight week of worsening sales drops since
the Dylan Mulvaney controversy began — stoking doubts about whether the
mega-brand can recover as the crucial summer beer-drinking season begins.

Nationwide retail sales of Bud Light sales dropped 23.6% versus a year ago
during the week ended May 6 — slightly worse than the 23.3% decline for
the week ended April 29, according to data from Bump Williams Consulting
and NielsenIQ data.

Sales of other Anheuser-Busch brands also continued to drop, albeit at a
slower rate than the week before. Those included Budweiser, down 9.7%
versus an 11.4% drop a week earlier; Michelob Ultra, down 2.9% versus
4.3%; and Natural Light, down 2.5% versus 5.2% the previous week.

“This seems to be where the brand’s weekly declines have started to
settle, falling in that -20% range over the past few weeks,” said Bump
Williams, chief executive of the consultancy, said of Bud Light. “I wonder
if this going to be the ‘floor.’”

Meanwhile, rival beer brands competing against Bud Light — the No. 1 beer
in the US, generating revenue of $4.8 billion last year — are grabbing
market share at a faster clip as Anheuser-Busch grapples with the fallout
over its ill-fated tie-up with the transgender influencer that launched
April 1.

Sales of Pabst Blue Ribbon were up 21.6% in the week ended May 6 —
slightly more than the 18.9% spike the previous week. Miller High Life
gained 10.4% in sales compared to an 8.3% bump over the same time period
the previous week, according to Bump Williams and NielsenIQ data.

Bud Light suffered its fifth straight week of worsening sales drops since
the Dylan Mulvaney controversy began — stoking doubts about whether the
mega-brand can recover as the crucial summer beer-drinking season begins.

Nationwide retail sales of Bud Light sales dropped 23.6% versus a year ago
during the week ended May 6 — slightly worse than the 23.3% decline for
the week ended April 29, according to data from Bump Williams Consulting
and NielsenIQ data.

Sales of other Anheuser-Busch brands also continued to drop, albeit at a
slower rate than the week before. Those included Budweiser, down 9.7%
versus an 11.4% drop a week earlier; Michelob Ultra, down 2.9% versus
4.3%; and Natural Light, down 2.5% versus 5.2% the previous week.

“This seems to be where the brand’s weekly declines have started to
settle, falling in that -20% range over the past few weeks,” said Bump
Williams, chief executive of the consultancy, said of Bud Light. “I wonder
if this going to be the ‘floor.’”

Meanwhile, rival beer brands competing against Bud Light — the No. 1 beer
in the US, generating revenue of $4.8 billion last year — are grabbing
market share at a faster clip as Anheuser-Busch grapples with the fallout
over its ill-fated tie-up with the transgender influencer that launched
April 1.

Sales of Pabst Blue Ribbon were up 21.6% in the week ended May 6 —
slightly more than the 18.9% spike the previous week. Miller High Life
gained 10.4% in sales compared to an 8.3% bump over the same time period
the previous week, according to Bump Williams and NielsenIQ data.

Alison
1 hour ago

Social activism should not be injected into the advertising of any product
unless they want to lose millions. All companies that want to survive
should realize this. Boycott.

<https://nypost.com/2023/05/16/bud-light-sales-plunge-24-in-latest-week-
since-dylan-mulvaney-disaster/>