Miller Lite downplays 'woke' ad following Bud Light Dylan Mulvaney disaster

[Boycott Miller too]

If a company is on the ESG list, boycott them.

Miller Lite launched a marketing campaign for Women’s History Month in
March that railed against beer ads focused on bimbos in bikinis — but
appears to have made efforts to keep quiet about it following Bud Light’s
disastrous Dylan Mulvaney tie-up.

Miller Lite’s Women’s History Month campaign, titled “Bad $#!T to Good
$#!T,” was posted on March 7, pledging to clean up the brand’s past of
sexist ads objectifying women — instead supporting female brewers by
donating fertilizer they can use to “grow quality hops.”

But just two months after the campaign’s launch, the video is nowhere to
be found on Miller Lite’s Twitter or TikTok accounts.

Comments for Instagram posts on the campaign have been disabled, with no
previous comment publicly visible.

The video of the ad on YouTube, meanwhile, is “unlisted” and doesn’t
appear on the beer brand’s channel page, or in YouTube’s search results or
suggestions.

In the “Bad $#!T to Good $#!T” ad, actress and comedian Ilana Glazer
shares a “little-known fact” that “women were among the very first to brew
beer — ever.”

She continued: “Centuries later, how did the industry pay homage to the
founding mothers of beer? They put us in bikinis. Wow.”

As she walks through a room plastered with years-old Miller Lite ads
filled with women in tight-fitting or barely-there clothing, Glazer says
“it’s time beer made it up to women.”

As of Monday, however, the easiest way to view the ad was through the
social media posts of critics who were busy roasting it.

It’s unclear whether the Instagram comments section had been scrubbed, or
if the YouTube post was listed publicly before having its privacy settings
changed.

It also remains unknown if the campaign video was previously posted to
Twitter before being taken down. As of Monday, The Post could not find
“Bad $#!T to Good $#!T” on Miller Lite’s Twitter account.

Miller Lite maker Molson Coors defended the campaign in a statement to The
Post on Monday.

“This video was about two things: worm poop and saying women shouldn’t be
forced to mud wrestle in order to sell beer. Neither of these things
should be remotely controversial and we hope beer drinkers can appreciate
the humor (and ridiculousness) of this video from back in March,” a
company spokesperson said.

Miller Lite’s “Bad $#!T to Good $#!T” campaign was posted one month before
trans social media star Dylan Mulvaney shared a custom Bud Light can the
brand sent her with her photo on it.

The Bud Light can, which was never for public sale, was intended to
celebrate Mulvaney’s “365 Days of Girlhood,” but instead served as the
catalyst for Bud Light’s downward spiral, with nationwide sales down 23.4%
versus a year ago in the week of April 29.

<https://nypost.com/2023/05/15/miller-lite-silent-on-woke-ad-following-
bud-light-disaster/>

[Charlie Glock]

Post by Boycott Miller too

If a company is on the ESG list, boycott them.

Miller Lite launched a marketing campaign for Women’s History Month in
March that railed against beer ads focused on bimbos in bikinis — but
appears to have made efforts to keep quiet about it following Bud Light’s
disastrous Dylan Mulvaney tie-up.
Miller Lite’s Women’s History Month campaign, titled “Bad $#!T to Good
$#!T,” was posted on March 7, pledging to clean up the brand’s past of
sexist ads objectifying women — instead supporting female brewers by
donating fertilizer they can use to “grow quality hops.”
But just two months after the campaign’s launch, the video is nowhere to
be found on Miller Lite’s Twitter or TikTok accounts.
Comments for Instagram posts on the campaign have been disabled, with no
previous comment publicly visible.
The video of the ad on YouTube, meanwhile, is “unlisted” and doesn’t
appear on the beer brand’s channel page, or in YouTube’s search results or
suggestions.
In the “Bad $#!T to Good $#!T” ad, actress and comedian Ilana Glazer
shares a “little-known fact” that “women were among the very first to brew
beer — ever.”
She continued: “Centuries later, how did the industry pay homage to the
founding mothers of beer? They put us in bikinis. Wow.”
As she walks through a room plastered with years-old Miller Lite ads
filled with women in tight-fitting or barely-there clothing, Glazer says
“it’s time beer made it up to women.”
As of Monday, however, the easiest way to view the ad was through the
social media posts of critics who were busy roasting it.
It’s unclear whether the Instagram comments section had been scrubbed, or
if the YouTube post was listed publicly before having its privacy settings
changed.
It also remains unknown if the campaign video was previously posted to
Twitter before being taken down. As of Monday, The Post could not find
“Bad $#!T to Good $#!T” on Miller Lite’s Twitter account.
Miller Lite maker Molson Coors defended the campaign in a statement to The
Post on Monday.
“This video was about two things: worm poop and saying women shouldn’t be
forced to mud wrestle in order to sell beer. Neither of these things
should be remotely controversial and we hope beer drinkers can appreciate
the humor (and ridiculousness) of this video from back in March,” a
company spokesperson said.
Miller Lite’s “Bad $#!T to Good $#!T” campaign was posted one month before
trans social media star Dylan Mulvaney shared a custom Bud Light can the
brand sent her with her photo on it.
The Bud Light can, which was never for public sale, was intended to
celebrate Mulvaney’s “365 Days of Girlhood,” but instead served as the
catalyst for Bud Light’s downward spiral, with nationwide sales down 23.4%
versus a year ago in the week of April 29.
<https://nypost.com/2023/05/15/miller-lite-silent-on-woke-ad-following-
bud-light-disaster/>

Bud light is a swill beer but Miller Lite takes swill to an entirely new low.
That beer rally sucks badly.